Today, we are proud to unveil Great North Aviation — not just a new name, but a complete realignment with higher ambition, clear focus, and inspired national pride at the centre.
Canadian • Service Through Motion
These four words are not a slogan or a tagline. They are our anchor. They define who we are and how we operate, every day, across every region we serve.
Canadian — This signifies our strength, trustworthiness, and sense of duty drawn from the vastness of our nation. We are proudly Canadian, grounded in the values and resilience of the True North. The words "true north strong and free" from our national anthem are more than lyrics to us. They inspired our brand, our purpose, and our identity.
Service — This is the core of our business; the reason we exist. It reflects discipline, dependability, and an unwavering public commitment. Whether conducting critical essential service or emergency response missions, ACMI flying on behalf of our airline partners, or dedicated charter work across communities and industries — service for us is not just about getting the job done; it is about doing it precisely, reliably, and with care.
Through Motion — This highlights how we serve: through movement. Flying is our medium, which we define simply as being in motion, by having momentum. We deliver impact through flight by moving people, goods, and resources. Through motion, we create momentum — for communities, for clients, for Canada.
The Great North Bear
At the heart of our visual identity is the Great North Bear, a symbol of strength, purpose, and protection. Our bear is calm but forward-moving. It was designed to convey confidence without aggression, resolve without rigidity.
In Indigenous culture, the bear is seen as a guardian and protector. Inside our bear, a mountain peak echoes Canada's terrain — a tribute to the land we serve and a reference to "true north strong and free."
One Company, Two Divisions
We are structured for flexibility. One unified company. Two divisions with distinct audiences and missions:
Great North Aviation — Our B2B division responsible for essential services, emergency response, and ACMI operations. We serve government, NGOs, institutional, and industry clients with professionalism, precision, and discretion.
Great North Airlines — Our public-facing airline identity. It is the name customers see when booking a charter, representing a proudly Canadian airline experience grounded in professional rigour and delivered with hospitality and care.
Purpose-Built for Canada
Our fleet of DASH 8 turboprops and CRJ regional jets are specifically chosen for Canadian operations:
- Short-field capability — accessing runways that larger aircraft cannot
- Reliability in extreme conditions — proven performance in Canadian winters
- Fuel efficiency — reducing environmental impact while maintaining operational excellence
Moving Forward
With new ownership, expanded leadership, and a new mandate, Great North represents our biggest pivot yet. We are entering this next phase with energy and clarity. Our operations are growing. Our reach is expanding. Our vision is firmly set on being Canada's aviation partner — trusted for safety, known for excellence, and respected for how we honour community, culture, and service.
Canadian • Service Through Motion
We are Great North, inspired by our nation's anthem. True north strong and free. We live this in our resolve, and our journey, in motion and united.
For inquiries, please contact us or request a charter quote.